Discover the strengths already inside your business and lead with clarity and confidence.
Old habits and inherited work patterns might be limiting your growth. I help you uncover what’s working and build strategies and systems that actually fit your business.
Increase productivity
Reduce turnover
Consistent customer experience
These misalignments usually start deep—often hidden inside familiar habits and unconscious routines.
When old habits go unchallenged, they show up in ways that slow your business down.
Disconnection and disengagement
Without a clear mission, your team doesn’t see the bigger picture—and starts operating on autopilot.
If they don’t know why their work matters, they’ll struggle to stay engaged and drive results.
Unmotivated employees
When internal misalignment is allowed, your customers receive mixed messages—which erodes trust and damage loyalty.
Inconsistent customer experiences
These aren’t ‘failures’—they’re signals. They point to a deeper opportunity: to rediscover what’s already working inside your business. When we bring clarity to the surface, confidence naturally follows—and everything starts to align.
You deserve to build a business with a strong foundation that is set up for lasting success.
When you replace outdated patterns with a clear vision and mission-driven principles, growth becomes focused, confident, and sustainable.
Guided discovery reveals your strongest assets—then your vision and strategy bring them to life.
Discovery Call
Let’s listen to your story and uncover what’s already working—even if you don’t see it yet.
Business Assessment
We’ll reveal your hidden strengths, align them to your vision, and set the foundations for growth you can trust.
Strategic Plan
Grounded in your unique insight and experience, we build a roadmap designed for confidence, not guesswork.
By the end of our work together, you’ll have:
• A focused mission and vision that guide decisions
• Messaging you actually believe and can use confidently
• A roadmap that connects your strengths to growth
• A repeatable strategy for team alignment and consistent execution
Here’s a more detailed look at how the process works.
Getting started
is simple
Move forward with clarity
Schedule a call
We’ll talk about what unique marketing and growth challenges you’re facing as a business.
The consultation call is free.
Create an action plan
We’ll explore what’s already working—your strengths, your message, your unique approach—and build a mission-driven roadmap grounded in your real-world insight and experience.
With a plan in hand, you can begin to take steps toward achieving and exceeding your goals.
Work with me!
Three ways to clarify your message and build a business for long-term success.
Or we can custom-design a coaching solution just for you.
Quick Win
Brand Audit
Keep what’s working. Spot what’s missing. Unify your message.
It’s frustrating to pour time and money into websites, ads, and social posts—only to see little return. The problem isn’t effort—it’s that the message isn’t clear enough to connect.
A Quick Win Brand Audit helps you:
Find out why your marketing isn’t working the way it should
Pinpoint confusing or inconsistent messages that turn customers away
Identify simple changes that will make your content clearer and more effective
Leave with a focused action plan that shows you what to fix first for the biggest impact
You’ll walk away with sharper communication and a unified brand story that helps your marketing start working as hard as you do.
$249
Gain clarity. Apply it with confidence. Lead with focus.
You may have a great product or service, but if your message is scattered, customers won’t listen. Without a clear story to guide your marketing, dollars get wasted, ads don’t convert, and websites underperform.
In this 3-month program, we’ll identify your customer’s core problem, position you as the guide, and invite your customer into a story where they are the hero. Together, we’ll shape your BrandScript and apply it to your real-world content. You’ll also walk away with:
A functional BrandScript draft to guide your message
A polished one-liner for pitches, website, and networking
A strong headline and subhead for your homepage or landing page
A 90-day roadmap to keep your message consistent and applied
You’ll finish with a focused message—and the confidence to put it to work every day.
$1995
Upgrade Option: Apply your $1,995 coaching investment toward the StoryBrand Action Workshop if you decide you’d like the full StoryBrand experience.
Focused Message Framework
Clarify your story. Walk away with tools. Accelerate your growth.
Most businesses waste money on marketing because their message isn’t clear. Customers don’t understand what’s being offered, ads fail to connect, and websites don’t drive sales. The real problem isn’t effort—it’s that the story customers need to hear isn’t being told.
In this intensive 3–5 hour workshop, I’ll guide you through the StoryBrand framework to clarify your message and put it into action. You’ll walk away with:
A complete BrandScript to give your message focus
A compelling tagline and one-liner
A homepage or landing page wireframe that sells clearly
A social campaign outline with messaging themes
A persuasive sales email
A trust-building nurture email
Instead of more confusion and scattered marketing, you’ll leave with clarity, practical tools, and a ready-to-use messaging toolkit to grow your business.
$3995
Payment Options: Pay in full for $3,999, or spread the investment across 3 monthly payments of $1,333.
StoryBrand Action Workshop
What’s a BrandScript?
A BrandScript is a narrative messaging framework from a certified StoryBrand™ Coach that helps you define your customer’s problem, position your business as the guide, and explain how your product or service solves their problem. It’s the foundation of your marketing and communication, ensuring every word connects with the people you want to reach.
From Vision to Consistency
I’ll help you apply your BrandScript with focus and consistency.
Implement with Confidence Retainer
From Vision to Consistency
Ongoing support to help you apply your BrandScript with clarity and discipline.
After the workshop, excitement can fade and old habits return—messaging drifts, marketing stalls, and consistency slips.
With this retainer, you’ll get:
Feedback on content and messaging before it goes live
Quarterly check-ins to keep your story sharp
Encouragement and accountability to stay on track
It’s the steady guidance that helps you turn clarity into long-term results.
$295/month
From Vision to Execution
Hands-on leadership to guide your team or agency in turning strategy into results.
Without senior marketing leadership, even the best strategies stall. Teams chase tactics, agencies lack focus, and CEOs are left frustrated by inconsistent results.
As your Fractional Strategy Partner, I’ll:
Lead your team or agency to execute with clarity
Translate strategy into systems that deliver results
Coach your team to higher performance and alignment
Ensure your message stays sharp across every channel
It’s embedded leadership for organizations that need a CMO-level partner—without the full-time hire.
Starting at $10k/month
Fractional Strategy Partner
Working with Tye doesn't add unnecessary things to your already too full to-do list. He gives you what you need to stop wasting time doing the things you're already doing, and shows you how to streamline, cut things out, and use a framework to bring out the very best in things you're already doing. Tye gave me clarity, more time and the ability to keep making more and more money, which enables me to support myself and my family, and continue to be able to do what I love.
Rebecca Doring
DEEP ROOTED BLISS, LLC
Testimonials
Coach Tye has been incredible in helping me grow both personally and professionally. His insights have transformed how I approach my business and marketing, leading to increased success. He's also helped me navigate significant personal challenges with care and effective strategies. His holistic approach makes him an outstanding coach. I highly recommend Coach Tye to anyone looking to improve their business and life!
Alyce Jeppesen
AHHHSOME RELAXATION, LLC
Your business is too important to leave its success to chance.
Without a clear mission, vision, or direction, it’s easy to fall back on familiar routines—ways of working that once made sense, but no longer match where you want to go. The day-to-day demands take over, and suddenly, you’re busy but not moving forward.
This kind of misalignment doesn’t always look like failure. It shows up as burnout, team turnover, missed opportunities, and a business that feels heavier than it should. But underneath the friction is often something more valuable: a strength or insight you haven’t uncovered yet.
You don’t need more hustle. You need clarity you can trust—and the confidence that comes from uncovering the strengths already latent inside your business.
About Tye
I’ll help you connect the dots between what you know, what matters most, and what’s next—so your business grows in a way that truly fits.
I’m Tye Bergeson, a coach, creative strategist, and former global design director with nearly 30 years of experience helping brands grow with clarity and purpose. I’ve worked inside Fortune 500 companies, led high-performing creative teams, and helped build brands from the ground up. Today, I bring that same strategic insight and creative leadership to my coaching—helping business owners uncover what’s already working and shape a clear, purposeful path forward.
Many business owners feel like they should have things figured out, yet still feel stuck, scattered, or unsure of their next move. What they often need isn’t another idea—it’s a trusted space to explore what’s already working, what they truly want, and what’s been getting in the way.
That’s where I come in.
I listen closely. I ask questions that get to the root. And I help you recognize the strengths already inside your business—so you can align your strategy, simplify your decisions, and lead with confidence.
