Lead and grow with a focused message that unlocks your confidence.
When your message is clear, decisions sharpen, teams align, and your business runs on purpose.
Increase productivity
Reduce turnover
Consistent customer experience
Check out our Business and Professional coaching packages.
Most business owners don’t lack potential — they lack a clear story to guide them.
A missing or unfocused message creates friction you can’t always see—and small misalignments add up to big costs.
Priorities compete for attention instead of supporting a clear direction
Owners end up carrying the weight of alignment alone
Teams work hard but pull in different directions
Marketing feels scattered or inconsistent
Communication requires constant clarification
Decisions rely on gut instinct instead of a shared vision
You’re doing good work!
But without a message strong enough to anchor your team, decisions, and direction, even a healthy business starts to feel heavier—and more costly—than it should.
You deserve a business built on a strong foundation—one that supports your growth for years to come.
The Transformation You Can Expect
Through guided discovery, we explore what’s actually happening in your business—clarifying what’s working, finding the focus that’s been missing, and shaping a vision that feels true to who you are. From there, we craft a message you can use everywhere—one that strengthens your leadership, your communication, and your path forward.
By the end of our work together, you’ll have:
A mission and vision you can actually lead with
A focused message that builds confidence
A roadmap that ties your strengths to your goals
A repeatable rhythm for communication and alignment
Getting started is simple
Schedule a strategy call
We’ll talk about where your business is today, what’s getting in the way, and what’s possible. This conversation alone brings clarity.
Choose a coaching path
We’ll look at your strengths, your goals, and your current challenges and select the level of support that fits your next step—quick win, guided coaching, or ongoing partnership.
Move forward with confidence
With a focused message and a mission-driven plan, you’ll know exactly where you’re going and how to get there. Alignment becomes natural. Decisions become easier. Growth becomes intentional.
The consultation call is free.
And it starts the clarity you’ve been wanting.
Check out our Business and Professional coaching packages.
What’s a BrandScript?
A BrandScript is a narrative messaging framework from a certified StoryBrand™ Coach that helps you define your customer’s problem, position your business as the guide, and explain how your product or service solves their problem. It’s the foundation of your marketing and communication, ensuring every word connects with the people you want to reach.
The Philosophy Behind My Coaching
Your business has a story. Once you know it, everything gets easier.
My approach blends three powerful elements:
1. Strategic Messaging
We uncover the story your business is trying to tell and turn it into a focused, usable message that anchors your communication, leadership, and decisions.
2. Mission-Driven Principles
We build your vision and values into every part of your strategy—so you’re not just growing, you’re growing in the right direction.
3. Practical, Real-World Coaching
Since 2005, I’ve worked alongside senior leaders to simplify complexity, prioritize confidently, and build businesses that run on purpose, not pressure.
The result:
A business aligned with your strengths, a message you’re proud to use, and the confidence to lead with clarity and direction.
Most founders don’t need more tactics—they need a message strong enough to guide decisions, align their team, and support how they lead. When your message is clear, confidence grows. And when confidence grows, direction becomes obvious.
Working with Tye doesn't add unnecessary things to your already too full to-do list. He gives you what you need to stop wasting time doing the things you're already doing, and shows you how to streamline, cut things out, and use a framework to bring out the very best in things you're already doing. Tye gave me clarity, more time and the ability to keep making more and more money, which enables me to support myself and my family, and continue to be able to do what I love.
Rebecca Doring
DEEP ROOTED BLISS, LLC
Testimonials
Coach Tye has been incredible in helping me grow both personally and professionally. His insights have transformed how I approach my business and marketing, leading to increased success. He's also helped me navigate significant personal challenges with care and effective strategies. His holistic approach makes him an outstanding coach. I highly recommend Coach Tye to anyone looking to improve their business and life!
Alyce Jeppesen
AHHHSOME RELAXATION, LLC
Your business is too important to leave its direction to chance.
When your message isn’t clear, you fall back on familiar routines—ways of working that once made sense, but no longer support where you want to go. The day-to-day takes over, and you end up busy, but not actually moving forward.
That misalignment doesn’t always look like failure. It shows up more quietly: burnout, team turnover, stalled growth, missed opportunities, and a business that feels heavier than it should.
By the end of our work together, you’ll have:
A mission and vision that guide decisions
Messaging you believe in and can use confidently
A roadmap that connects your strengths to growth
A repeatable rhythm for communication and alignment
Here’s a more detailed look at how the process works.
You don’t need more hustle.
You need clarity you can trust—and the confidence that comes from knowing exactly how to lead your business forward.
Meet Tye — a coach who helps you uncover the story beneath your business.
Since 2005, I’ve worked alongside senior leaders to clarify ideas, shape messages, and bring direction to complex work. I learned early on how easily capable teams can drift without a clear message—and how much more confident leaders become when they have language they can trust.
That’s what led me to build BrandWell Coaching.
Today, I help founders reconnect to their deeper why, uncover the message that makes their work meaningful, and turn that message into direction they can lead with. My approach is practical, honest, and grounded in real experience—never jargon or one-size-fits-all advice.
If you're ready to lead with more clarity, confidence, and purpose, I’d be glad to walk with you.
