Discover the strengths already inside your business and lead with clarity and confidence.
Old habits and inherited work patterns might be limiting your growth. I help you uncover what’s working and build strategies and systems that actually fit your business.
Increase productivity
Reduce turnover
Consistent customer experience
These misalignments usually start deep—often hidden inside familiar habits and unconscious routines.
When old habits go unchallenged, they show up in ways that slow your business down.
Disconnection and disengagement
Without a clear mission, your team doesn’t see the bigger picture—and starts operating on autopilot.
If they don’t know why their work matters, they’ll struggle to stay engaged and drive results.
Unmotivated employees
When internal misalignment is allowed, your customers receive mixed messages—which erodes trust and damage loyalty.
Inconsistent customer experiences
These aren’t ‘failures’—they’re signals. They point to a deeper opportunity: to rediscover what’s already working inside your business. When we bring clarity to the surface, confidence naturally follows—and everything starts to align.
You deserve to build a business with a strong foundation that is set up for lasting success.
When you replace outdated patterns with a clear vision and mission-driven principles, growth becomes focused, confident, and sustainable.
Guided discovery reveals your strongest assets—then your vision and strategy bring them to life.
Discovery Call
Let’s listen to your story and uncover what’s already working—even if you don’t see it yet.
Business Assessment
We’ll reveal your hidden strengths, align them to your vision, and set the foundations for growth you can trust.
Strategic Plan
Grounded in your unique insight and experience, we build a roadmap designed for confidence, not guesswork.
By the end of our work together, you’ll have:
• A focused mission and vision that guide decisions
• Messaging you actually believe and can use confidently
• A roadmap that connects your strengths to growth
• A repeatable strategy for team alignment and consistent execution
Here’s a more detailed look at how the process works.
Getting started
is simple
Move forward with clarity
Schedule a call
We’ll talk about what unique marketing and growth challenges you’re facing as a business.
The consultation call is free.
Create an action plan
We’ll explore what’s already working—your strengths, your message, your unique approach—and build a mission-driven roadmap grounded in your real-world insight and experience.
With a plan in hand, you can begin to take steps toward achieving and exceeding your goals.
Coaching Packages
Select from the coaching packages below or we can custom design a coaching solution just for you.
Most businesses don't have a marketing plan they feel confident in.
Most businesses struggle with messaging, not because they lack ideas—but because they’re unsure how to express the value they already have. In this full‑day (or two half‑day) session, we’ll co-create your core message using the StoryBrand framework, uncovering what already works and turning it into a narrative that attracts the right customers and builds trust. You'll leave with a clear brand story you can confidently use across marketing efforts.
$3995
Brand Clarity Workshop
Clarity & alignment for long-term success
Confused team, wasted time, conflicting priorities? That all starts with a vague or missing why. In this half‑day session (StoryBrand Workshop required), we’ll reveal the mission and purpose that’s already within your business, clarify your vision, and create guiding principles that help simplify every decision—and energize everyday work. You’ll walk away with a clear, mission-aligned roadmap.
$1995
Vision Alignment Session
6 month Small Business Flight Plan
If you’re bouncing between ideas, reacting more than leading, and unsure what’s really driving growth—this is your reset. Using Donald Miller’s Small Business Flight Plan, we’ll apply proven principles in a way that builds on your existing strengths, insights, and goals.
You’ll clarify your message, define your mission, create a simple revenue plan, and align your operations around what’s already working. We’ll move at your pace, with a process tailored to your business—so progress feels natural, not forced.
By the end, your business won’t just run more smoothly—it’ll be aligned with your vision, your team, and your leadership style.
$9995
Business Clarity Accelerator
Strategy Alignment Intensive
Turn vision into action
When growth feels stuck or inconsistent, it usually means the vision isn’t connected to daily execution. In this focused half‑day workshop, we help you uncover what already works, align your internal systems (message, team communication, operations) with your mission, and build an actionable roadmap for the next 90 days. Perfect if you need momentum between bigger programs.
$1495
A personalized plan to overcome challenges, achieve your goals, and create lasting success.
Need flexibility? Want deeper work on key challenges? We’ll design a coaching plan tailored to your pace and goals—2–3 sessions per month focused on revealing what's working, solving your toughest roadblocks, and building a sustainable path forward.
$1495
Adaptive Coaching Plan
Implement your StoryBrand or Marketing strategy consistently and cohesively.
Have a clear message but need consistent execution? I’ll join your team (6–12 months) to guide implementation of your strategic message, build aligned marketing systems, coach your team to high performance, and ensure your brand clarity becomes real-world impact.
6-12 months; Weekly sessions, virtually or in-person.
Starting at $50,000
Fractional Strategy Partner
Working with Tye doesn't add unnecessary things to your already too full to-do list. He gives you what you need to stop wasting time doing the things you're already doing, and shows you how to streamline, cut things out, and use a framework to bring out the very best in things you're already doing. Tye gave me clarity, more time and the ability to keep making more and more money, which enables me to support myself and my family, and continue to be able to do what I love.
Rebecca Doring
DEEP ROOTED BLISS, LLC
Testimonials
Coach Tye has been incredible in helping me grow both personally and professionally. His insights have transformed how I approach my business and marketing, leading to increased success. He's also helped me navigate significant personal challenges with care and effective strategies. His holistic approach makes him an outstanding coach. I highly recommend Coach Tye to anyone looking to improve their business and life!
Alyce Jeppesen
AHHHSOME RELAXATION, LLC
Your business is too important to leave its success to chance.
Without a clear mission, vision, or direction, it’s easy to fall back on familiar routines—ways of working that once made sense, but no longer match where you want to go. The day-to-day demands take over, and suddenly, you’re busy but not moving forward.
This kind of misalignment doesn’t always look like failure. It shows up as burnout, team turnover, missed opportunities, and a business that feels heavier than it should. But underneath the friction is often something more valuable: a strength or insight you haven’t uncovered yet.
You don’t need more hustle. You need clarity you can trust—and the confidence that comes from uncovering the strengths already latent inside your business.
About Tye
I’ll help you connect the dots between what you know, what matters most, and what’s next—so your business grows in a way that truly fits.
I’m Tye Bergeson, a coach, creative strategist, and former global design director with nearly 30 years of experience helping brands grow with clarity and purpose. I’ve worked inside Fortune 500 companies, led high-performing creative teams, and helped build brands from the ground up. Today, I bring that same strategic insight and creative leadership to my coaching—helping business owners uncover what’s already working and shape a clear, purposeful path forward.
Many business owners feel like they should have things figured out, yet still feel stuck, scattered, or unsure of their next move. What they often need isn’t another idea—it’s a trusted space to explore what’s already working, what they truly want, and what’s been getting in the way.
That’s where I come in.
I listen closely. I ask questions that get to the root. And I help you recognize the strengths already inside your business—so you can align your strategy, simplify your decisions, and lead with confidence.
